It's always exciting when I get to art direct a spot that lets the team play in the sandbox and get artsy with it and this one hit just the spot. Covered California came to Scholar to create a campaign that would spread awareness that health insurance is not a daunting thing and can be easily be obtained through them, no matter one's income. And what's the most approachable way of learning about something? A conversation with a friend.

 

The entire campaign revolves around 2 friends talking about Covered California with it extending across multiple languages: English, Spanish, Mandarin, Cantonese, Vietnamese, and Korean. We used 3 different pairs of friends to ensure diversity and representation for the various languages and used the same story structure across for a streamlined process. 

 

Not only did we get to play in a beautiful painterly style, but we also got to flex our stop motion muscles to create a stylized animation to bring still images of the friends to life. It all came together to create an inviting and eye-catching campaign that's been broadcasted across the web and TV's of Californians.