The power of one is a concept that we hold near and dear to our hearts. The idea that one person can change the lives of others and even the world. When we heard how the magic of Synergy kombucha had started from a son’s mission to heal his mother, we knew we had to infuse the campaign with every bit of light and humanity we could. 

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This campaign includes a 60-second spot that tells the story of how Synergy kombucha came to be and several 15s and 6s that highlight the magical benefits of kombucha. The brand and its origin story are so colorful it only made sense to paint the world in vivid hues with a dash of perfectly imperfect grain. Made up of a mixture of AE and cel animation, the scenes were animated as living, breathing moments strung together by light. 

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Check out the full credits on the Scholar site here!

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